First-time attendees of the upcoming JCK Las Vegas jewelry trade show (June 1-4) should be suitably impressed as they walk about the diverse & dynamic jewelry booths at the Mandalay Bay Resort & Casino. We were, when first attending a few years back. But, FYI, not only is it a vibrant showcase of gemstones and designs, it also offers the tremendous opportunity for peer-to-peer interactive discussions and learning opportunities. In fact, JCK Las Vegas’ 2018 event schedule boasts over 70 events, from networking to education, including the JCK Talks series. It is an added perk to have access to these
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Monthly Archives May 2018
Business History News for Week of May 28th – June 1st
In business you build upon past successes as well as innovation. Here is a look at this week in history and what achievements promoted business growth then. May 28th opening of Great Western Railway from Goderich to Fort Erie, Ontario, 1858 discovery by Albert Rogers of the (Rogers) pass which gave the Canadian Pacific Railway a viable route through the Selkirk Mountains in British Columbia, 1881 launch of Canada’s first commercial electric railway in Windsor, 1886 presentation of On with the Show, first all-color talking movie in New York, 1929 founding of Volkswagen Motors, 1937 presentation of Melody,
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Airport Checkpoints— How to Make Your Moves
Meeting the marketing needs of our global clientele, at any given time a Buzz Bear Media team member might be headed for a flight out of town. And that could involve standing at long lines at airport checkpoints. The same might apply to you and your company. It is the accepted cost of doing business in the 21st century. Balancing security against efficiency to keep travelers moving safely through those airport checkpoints has recently been under discussion in Washington DC. Over 240 million travelers are expected to be screened between Memorial Day and Labor Day. Will you be one of
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Confidential Mode Emails Are Here, For a “Limited Time”
Buzz Bear Media provides marketing & branding services to medium & large size premium clients on a global scale and as such we deal on occasion with confidential information. Shipping manifests. Price quotes. Fashion show and jewelry show exhibit lists. We understand and respect the needs of our high-end clients that such data should not reside in either of our email folders indefinitely. Sadly, this has required manual deletions as there is no specific date self-destruct option on a sent email (unless your client is Ethan Hunt with the IMF). That is until now. Gmail has rolled out a new
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Burger King Grills Customers on Ingredients
Taking it to the extreme, Burger King recently decided to let its customers revive a slogan eliminated four years ago from the brand and “have it your way.” Well not exactly revive the slogan but in Spain, Burger King’s Instagram fans were grilled on what the ideal Whopper would be like for them. Interesting marketing move to use Instagram, not traditional newspapers or broadcast media. In 2014, BK dropped the 40-year slogan “Have It Your Way” because it was overly focused “only on the purchase — the ability to customize a burger.” The switch to “Be Your Way” was to better
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Advertising, Branding, Marketing, and Social Media.
brand ambassador, Burger King, customers, and Instagram.
brand ambassador, Burger King, customers, and Instagram.
20 Reasons to Start Using Social Media Review Sites
From Vancouver in Canada to Venice in Florida and from Prince Edward Island to Catalina Island, there are dinosaurs. Not the type in Jurassic Park, but the type of businesses that erroneously hold to the fallacy that social media is something best relegated to kids. According to the Pew Research Center “Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves.” They are also writing and reading items on review sites. So, what is holding you back from joining the 21st century? Fear that customers and non-customers would say
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Business History for the week of May 21-27
Every day, the US Federal Aviation Administration’s Air Traffic Organization (ATO) provides service to more than 42,000 flights and 2.5 million airline passengers across more than 29 million square miles of airspace. That includes those of us in the air for our Marketing and Social Media agencies. Where would business history be without the airplane? Where would we be without the Wright Brothers, who this week back on May 22, 1906 received the first airplane patent in the U.S. for their “new and useful improvements in Flying Machines.” Some other events we at Buzz Bear Media found in business history that
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