Interactive Discussions Priceless at JCK Jewelry Event

First-time attendees of the upcoming JCK Las Vegas jewelry trade show (June 1-4) should be suitably impressed as they walk about the diverse & dynamic jewelry booths at the Mandalay Bay Resort & Casino. We were, when first attending a few years back. But, FYI, not only is it a vibrant showcase of gemstones and designs, it also offers the tremendous opportunity for peer-to-peer interactive discussions and learning opportunities.

In fact, JCK Las Vegas’ 2018 event schedule boasts over 70 events, from networking to education, including the JCK Talks series. It is an added perk to have access to these expert retailers for interactive discussions. That is worth the price of admission!

Here are a few highlights of the full event schedule

Retailer Round Table – Successful Succession

  • May 31, 2018, 10:00 AM – 10:45 AM, Tradewinds E/F, Pool Level
  • Join expert retailers for an interactive discussion where you will hear firsthand insights about how they successfully maneuver the ever-evolving world of retail.

What “Magic” do you offer in your store? The experience wins every-time when fighting the internet

  • May 31, 2018, 12:00 PM – 12:45 PM, Tradewinds E/F, Pool Level
  • What magic do you offer to stand out against competition and the internet? Experience, service and the wow factor are what jewelers need to know for a successful instore experience. In today’s world we don’t just compete against other Jewelers, we compete against vacations, Louis Vuitton and other luxury items! Learn tips and tricks to stand out to close every customer that walks in.

Educating Consumers Through Content

  • May 31, 2018, 12:00 PM – 12:45 PM, Tradewinds C/D, Pool Level
  • What engages the average consumer in today’s world? What grabs their attention? With instant access to information, brands and retailers need to do their best to be the “go to” source for their consumers. Join these industry experts as they share the ways they use their social media & brand power to be more than just a shopping destination.

Blogging 3.0 – Build Your Digital Community

  • May 31, 2018, 3:00 PM – 3:45 PM, Tradewinds E/F, Pool Level
  • Expert advice on how to develop compelling content and grow your following by some of the most well-known, influential jewelry industry bloggers.

Afternoon with the Associations – Stand Out. Rise Above. How to Differentiate Yourself from the Competition

  • June 01, 2018, 10:15 AM – 11:00 AM, The Showcase Stage, Bayside, Level 1
  • Associations like the American Gem Society can help you stand out and rise above your competition. They are a vital part of our industry and should also be a part of your business strategy. From membership benefits to marketing, education to laboratory services, networking to affinity programs, jewelry industry nonprofits can serve you in numerous ways to help you reduce the cost and time of doing business while also driving more traffic to your company and helping you serve your clients best.

2018 Trends You’ll Discover at JCK

  • June 02, 2018, 12:00 PM – 12:45 PM, The Showcase Stage, Bayside, Level 1
  • Join JCK Magazine Editor-in-Chief, Victoria Gomelsky as she gives you insider knowledge on trends that will inspire and intrigue, all to be discovered at JCK 2018.

Sip and Learn Social – Mobile Marketing, Social Media 101, Gamification and Selling on Social

  • June 03, 2018, 3:00 PM – 4:30 PM, The Showcase Stage, Bayside, Level 1
  • Experts, cocktails and speed dating – what could go wrong? Join social media gurus from three different companies as they walk you through the four major trends taking over the digital world: Mobile Marketing, Gamification, Selling on Social and Social Media 101.

You’ll note that a number of these interactive discussions we selected to highlight from JCK Las Vegas 2018 involve social media. As a marketing, branding & advertising agency serving global clientele, Buzz Bear Media comes into contact all too often with merchants and companies that avoid social media in hopes it won’t affect their high-end business. Facebook, Instagram, even Twitter are here to stay.

These interactive discussions will help open your eyes. And if you’re still confused— or ready to make the move to social media— contact us for a consultation on how Buzz Bear Media can help you achieve your marketing goals.

Business History News for Week of May 28th – June 1st

In business you build upon past successes as well as innovation. Here is a look at this week in history and what achievements promoted business growth then.

 

May 28th  

  • opening of Great Western Railway from Goderich to Fort Erie, Ontario, 1858
  • discovery by Albert Rogers of the (Rogers) pass which gave the Canadian Pacific Railway a viable route through the Selkirk Mountains in British Columbia, 1881
  • launch of Canada’s first commercial electric railway in Windsor, 1886
  • presentation of On with the Show, first all-color talking movie in New York, 1929
  • founding of Volkswagen Motors, 1937
  • presentation of Melody, first animated 3-D cartoon in Technicolor, 1953
  • release of Graphics Interchange Format (GIF) by CompuServe, 1987

 

May 29th

  • ratification of the US Constitution by Rhode Island as the last of the original 13 colonies gets the “business” of America rolling, 1790
  • opening of Canadian commerce to US citizens after War of 1812 ends, 1815

 

May 30th

  • patent by William Young for the ice cream freezer, 1848
  • opening of telegraph line from Saint John, New Brunswick to St. Andrew’s and US border, part of Atlantic Cable link to New York, 1851
  • charter of Hamilton & South Western Railroad, Hamilton, Ontario, 1855

 

May 31st

  • creation of the Bank of British Columbia by Royal Charter, 1862
  • opening of Madison Square Garden sports complex, 1879
  • passenger service begins for the Kettle Valley Railway between Penticton, BC and Spences Bridge, 1915

 

June 1st

  • launch of Action Comics #1 featuring Superman written by Jerry Siegel of Chicago and drawn by Joe Shuster of Toronto
  • founding of Nissan Motor Company, 1934
  • successful Trans-Canada Airlines first non-stop flight from Toronto to Vancouver, 1957
  • launch of Trans-Canada Airlines jetliner service from Montreal to London, 1960
  • launch of CNN, 1980

It was a good week for business then, the Buzz Bear Media team hopes you make it a good one for you and your customers this week!

Airport Checkpoints— How to Make Your Moves

Meeting the marketing needs of our global clientele, at any given time a Buzz Bear Media team member might be headed for a flight out of town. And that could involve standing at long lines at airport checkpoints. The same might apply to you and your company. It is the accepted cost of doing business in the 21st century.

Balancing security against efficiency to keep travelers moving safely through those airport checkpoints has recently been under discussion in Washington DC. Over 240 million travelers are expected to be screened between Memorial Day and Labor Day. Will you be one of them?

The government discussion took place at a House Homeland Security subcommittee on transportation hearing. Travel and security officials were seeking ways to avoid a repeat of the unusual three-hour checkpoint lines that resulted in spring 2016 due to reduced staffing and tighter security. In an effort to shorten lines, the Transportation Security Administration began allowing people from regular checkpoint lines into PreCheck lanes if a bomb-sniffing dog had screened them. Lawmakers and travel groups criticized that TSA action as putting expediency ahead of security.

USA Today reports that the TSA response to avoid such a repeat event is that it “will have 1,600 more officers at airport checkpoints and 50 more dog teams than a year earlier. TSA also plans to test 35 3D scanners at airport checkpoints, which allow officers to digitally rotate images of bags, reducing the need for hand searches.”

What can you do at airport checkpoints?

Nick Ellis, writing for the Points Guy travel site  offers up 10 ways to get through airport security faster. For each option he provides an in depth explanation. We suggest you read the article.

Some are obvious, such as don’t antagonize security personnel as they are just doing their jobs to make sure you have a safe flight. Some, you may not be fully aware of such as that aforementioned TSA PreCheck with which you’ll gain access to an expedited security line.

  1. Airline Elite Status
  2. TSA PreCheck
  3. Fly a Premium Class
  4. Look into CLEAR expedited security
  5. Dress Appropriately
  6. Know the rules
  7. Monitor wait times at your airport
  8. Check your bag
  9. Be friendly
  10. Fly at the right time

According to the survey site Statista, in 2016, U.S. travelers took 458.9 million domestic business trips. This figure was predicted to rise to 478.2 million by 2020. Buzz Bear Media team members will be among those travelers. For example, we’ll be heading to the JCK Las Vegas show, which is the jewelry industry’s most prestigious annual trade event, on June 1-4.  But, we will discuss that next week.

For now, what can Buzz Bear Media do, where can we go to assist your business with branding, marketing and advertising needs?

Confidential Mode Emails Are Here, For a “Limited Time”

Buzz Bear Media provides marketing & branding services to medium & large size premium clients on a global scale and as such we deal on occasion with confidential information. Shipping manifests. Price quotes. Fashion show and jewelry show exhibit lists. We understand and respect the needs of our high-end clients that such data should not reside in either of our email folders indefinitely. Sadly, this has required manual deletions as there is no specific date self-destruct option on a sent email (unless your client is Ethan Hunt with the IMF). That is until now. Gmail has rolled out a new Confidential Mode.

Cloak and dagger aside, Confidential Mode emails can be created and sent with individual expiration dates as long as you are using the newest version of Gmail. (Unsure? Click on the gear icon. If you see “Try the new Gmail” then you haven’t updated. Just click it and Gmail will reload to the latest version.)

That is actually the hardest part.

Revealing the Confidential Mode procedure

Now, you are ready to open the email composer and write a message as you normally would do.

GmailWhen you have completed that task, look for a small clock icon at the bottom of the message. (Figure #1).

Click it and a pop up will reveal the new area where you are to configure time settings for this email. (Figure #2)

  • Expires in one day
  • Expires in one week
  • Expires in one month
  • Expires in three months
  • Expires in five years

But, that is only the first element in this two-part Gmail Confidential Mode security measure.

Next you are asked whether or not you wish you include a SMS passcode which would be required for the recipient to open the email.

If yes, you will be sent the code via text. If you opt for no passcode, then anyone will be able to read the email when it reaches its destination. (The system will produce another pop up requesting the phone number of the recipient if you selected SMS passcode).

And, that is it.

One other point. TechRepublic has reported that some browsers have a delay. “If you’re using Firefox and you don’t see Confidential Mode available, open your account in Chrome, compose an email, and then go back into Firefox to make sure the feature has now been enabled.”

But, other than that little quirk, Gmail offers an easily attainable level of security to protect confidential figures and plans.

How else can Buzz Bear Media help you manage your medium to large business marketing accounts?

 

Burger King Grills Customers on Ingredients

Taking it to the extreme, Burger King recently decided to let its customers revive a slogan eliminated four years ago from the brand and “have it your way.” Well not exactly revive the slogan but in Spain, Burger King’s Instagram fans were grilled on what the ideal Whopper would be like for them. Interesting marketing move to use Instagram, not traditional newspapers or broadcast media.

In 2014, BK dropped the 40-year slogan “Have It Your Way” because it was overly focused “only on the purchase — the ability to customize a burger.” The switch to “Be Your Way” was to better connect with a customer’s “greater lifestyle.”

Now, tapping into that “lifestyle” meant reaching customers on social media, using a zero-dollar expense marketing campaign that was launched with the power of Instagram. Combining the strength of the Stories feature and a recently added ability to attach polls, customers were encouraged to select their favorite ingredients.

Burger King created nine stories, one for each of the traditional Whopper ingredients, wherein users were invited to favor their favorite toppings. Once the polls were completed, a unique coupon was dispatched through DM for each fan to redeem at a local Burger King location of their choice— for their free, customized Whopper. Yes, as a reward, each respondent was awarded a coupon for a burger their way!

Burger Ingredient Results

The flashback-themed social media campaign generated over 270,000 brand interactions, and over 30,000 Whopper variations. All in 24 hours.

In the end, The InstaWhopper was born. Spain favored two patties, cheese, bacon, ketchup, mayo, lettuce, tomatoes, onions, and most notably no pickles.

  • double patty with cheese (selected by 90%),
  • bacon (84%),
  • ketchup (81%),
  • mayo (76%),
  • lettuce (75%),
  • onion (57%),
  • tomatoes (57%).

And putting its money where the customers’ mouths were, BK made the InstaWhopper combo available throughout Spain for a limited time engagement.

Great example of a company not only using social media marketing to listen to its customers and brand ambassadors but responding to their comments as well.

Do you have an Instagram account? Are you maximizing the power of emerging technologies to engage with your customers? We can help with your message at Buzz Bear Media.

20 Reasons to Start Using Social Media Review Sites

From Vancouver in Canada to Venice in Florida and from Prince Edward Island to Catalina Island, there are dinosaurs. Not the type in Jurassic Park, but the type of businesses that erroneously hold to the fallacy that social media is something best relegated to kids.

According to the Pew Research Center “Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves.” They are also writing and reading items on review sites.

So, what is holding you back from joining the 21st century?

Fear that customers and non-customers would say disgusting, even untrue things about you or your business.

Frankly, if there is something to discuss about you, trust us at Buzz Bear Media, it is already out there. Think of yourself as the monkey espousing “see no evil” with a blindfold. Just because you don’t see customer reviews and comments, does not preclude or even exclude their existence. In fact, steady yourself. There are at least 20 review sites, not just the Google and Yelp ones you have heard of.

For example, are you aware that there is an option on YOUR Facebook business page where satisfied customers can deposit ratings and reviews of your business? Have you taken advantage of that to promote your high-end products or services? {you do have a “business” page on Facebook, correct? If not, stop reading and call us right away!}

Or, do you understand that external customers are not the only ones who can comment? Internal customers— current or former employees— may share what it is like to work at your company.

Lindsay Kolowich, writing in a recent HubSpot blog compiled this rather impressive list of descriptions for review sites that cater to consumers of either B2B, B2C or both!

  1. Amazon Customer Reviews
  2. Angie’s List
  3. Choice
  4. Trustpilot
  5. TestFreaks
  6. Which?
  7. ConsumerReports
  8. TripAdvisor
  9. Yelp
  10. Google My Business
  11. Yahoo! Local Listings
  12. FinancesOnline
  13. G2 Crowd
  14. TrustRadius
  15. Salesforce AppExchange
  16. Better Business Bureau
  17. Glassdoor
  18. Facebook Ratings and Reviews
  19. Twitter
  20. Your Own Website

While Angie’s List is geared toward U.S.-based service businesses, Choice is a member-funded review website based in Australia, and Trustpilot is a fast-growing, community-driven consumer review platform based in Denmark, (although Kolowich reports that they’ve expanded out of Europe into 65 countries, including the U.S)

Most importantly, pay close attention to #20. Your own website. Control the message. Highlight the positive. Respond and rectify complaints. Prove that each customer matters to you.

Emerging technologies have made the one-way marketing message passé.

Buzz Bear Media has a proven track record of engaging in “the conversation” with customers of our premium business accounts in Canada, the United States and around the world. Review our website to see what we can do for your high-end business.

Business History for the week of May 21-27

Every day, the US Federal Aviation Administration’s Air Traffic Organization (ATO) provides service to more than 42,000 flights and 2.5 million airline passengers across more than 29 million square miles of airspace. That includes those of us in the air for our Marketing and Social Media agencies. Where would business history be without the airplane? Where would we be without the Wright Brothers, who this week back on May 22, 1906 received the first airplane patent in the U.S. for their “new and useful improvements in Flying Machines.”

Some other events we at Buzz Bear Media found in business history that contributed directly or indirectly to the expansion of engagement between sellers and buyers of products & services:

5/21/1927 Charles A. Lindbergh lands at Le Bourget Field in Paris, successfully completing the first solo, nonstop transatlantic flight and the first ever nonstop flight between New York to Paris. An owner of hotels in New York had put up a purse of $25,000 to the first aviator or aviators to complete such a nonstop flight. At 10:24 p.m. Paris time, the dark sky was pierced as his gray and white monoplane slipped out of obscurity and into history. There was an estimated crowd of 150,000 people waiting. Lindbergh, weary from his 33 1/2-hour, 3,600-mile journey, was cheered and lifted above their heads. He hadn’t slept for 55 hours.

5/21/1932 Amelia Earhart becomes the first pilot to repeat Lindbergh’s feat, landing her plane in Ireland after flying across the North Atlantic. Earhart traveled over 2,000 miles from Newfoundland in just under 15 hours. (In 1935, in the first flight of its kind, she also flew solo from Wheeler Field in Honolulu, Hawaii, to Oakland, California, winning a $10,000 award posted by Hawaiian commercial interests, according to History.com)

5/23/1903 Paris, France and Rome, Italy were connected by telephone for first time.

5/24/1844 Samuel Morse sends the first telegraphic message over a line from Washington, D.C. to Baltimore. This formally opened America’s first telegraph line. It was the first steps in instant communication.

5/25/1977 Star Wars was unleashed on the public and Hollywood was never the same. The success of Star Wars gave the science-fiction film genre a huge financial & creative boost. It also ushered in the concept of the profitable summer blockbuster.

It was a good week for business then, the Buzz Bear Media team hopes you make it a good one for you and your customers this week.