Posts by BZ2020B

Airport Checkpoints— How to Make Your Moves

Meeting the marketing needs of our global clientele, at any given time a Buzz Bear Media team member might be headed for a flight out of town. And that could involve standing at long lines at airport checkpoints. The same might apply to you and your company. It is the accepted cost of doing business in the 21st century. Balancing security against efficiency to keep travelers moving safely through those airport checkpoints has recently been under discussion in Washington DC. Over 240 million travelers are expected to be screened between Memorial Day and Labor Day. Will you be one of
Read More

Categories: Marketing and Travel.

Confidential Mode Emails Are Here, For a “Limited Time”

Buzz Bear Media provides marketing & branding services to medium & large size premium clients on a global scale and as such we deal on occasion with confidential information. Shipping manifests. Price quotes. Fashion show and jewelry show exhibit lists. We understand and respect the needs of our high-end clients that such data should not reside in either of our email folders indefinitely. Sadly, this has required manual deletions as there is no specific date self-destruct option on a sent email (unless your client is Ethan Hunt with the IMF). That is until now. Gmail has rolled out a new
Read More

Categories: Marketing and Social Media.

Burger King Grills Customers on Ingredients

Taking it to the extreme, Burger King recently decided to let its customers revive a slogan eliminated four years ago from the brand and “have it your way.” Well not exactly revive the slogan but in Spain, Burger King’s Instagram fans were grilled on what the ideal Whopper would be like for them. Interesting marketing move to use Instagram, not traditional newspapers or broadcast media. In 2014, BK dropped the 40-year slogan “Have It Your Way” because it was overly focused “only on the purchase — the ability to customize a burger.” The switch to “Be Your Way” was to better
Read More

Categories: Advertising, Branding, Marketing, and Social Media.

20 Reasons to Start Using Social Media Review Sites

From Vancouver in Canada to Venice in Florida and from Prince Edward Island to Catalina Island, there are dinosaurs. Not the type in Jurassic Park, but the type of businesses that erroneously hold to the fallacy that social media is something best relegated to kids. According to the Pew Research Center “Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves.” They are also writing and reading items on review sites. So, what is holding you back from joining the 21st century? Fear that customers and non-customers would say
Read More

Categories: Branding, Marketing, and Social Media.

Business History for the week of May 21-27

Every day, the US Federal Aviation Administration’s Air Traffic Organization (ATO) provides service to more than 42,000 flights and 2.5 million airline passengers across more than 29 million square miles of airspace. That includes those of us in the air for our Marketing and Social Media agencies. Where would business history be without the airplane? Where would we be without the Wright Brothers, who this week back on May 22, 1906 received the first airplane patent in the U.S. for their “new and useful improvements in Flying Machines.” Some other events we at Buzz Bear Media found in business history that
Read More

Categories: Business History.