Archives for Jewelry

Social Media Up Globally by 13%— Are You on Board?

June 13, 2018 | by | No Comments

Imagine being in a “meet & greet” gathering where you could interact with every former, current and potential customer in the world — one at a time! That is the internet. More than 4 billion people are there. When a prospective customer asks us why he or she should be using social media to reach people on the internet, the answer is, because that’s where customers are searching for you! Buzz Bear Media, though based in beautiful Vancouver, has a global presence, providing marketing, advertising and branding to a number of high-end businesses. As such, we found the following data
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Categories: Advertising, Branding, Jewelry, Marketing, and Social Media.
Tags: business, clients, competition, and customers.

Dad, Words Aren’t Enough on Father’s Day

June 12, 2018 | by | No Comments

Whether you call him mon père, my dad, my father or mi papa, it all means the same. This Sunday June 17th, the world takes a day to do something in unison. We celebrate Father’s Day. From ties to tech toys, part of that celebration for dear old dad involves the tradition of gift giving. According to a recent study by the National Retail Federation and Prosper Insights & Analytics, Father’s Day spending is expected to hit a near-record $15.3 billion this year: 39.4% will shop at Department Stores 33.8% will shop online 25.2% will shop at a Discount store
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Categories: Jewelry and Marketing.
Tags: Ammolite, cufflinks, dad, Elements by Korite, Father's Day, gift, men's ring, Tanzanite, and tie bar.

Trend or Fad, There is Value in the Difference

June 7, 2018 | by | No Comments

The Markle Sparkle effect has hit the yellow gold jewelry market. But is it a lasting trend or passing fad to align marketing around? Meghan Markle, former actress, current Duchess of Sussex, newly wed to Prince Harry, Duke of Sussex, has shown a decided public interest in yellow gold. In fact, the couple told the BBC in November that because yellow gold was her favorite, her engagement ring would be set in that metal. And the world responded. David Borochov, of New York-based R&R Jewelers has been quoted (in a Reuters article posted by CNBC) as saying that around that
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Categories: Advertising, Branding, Jewelry, Marketing, Social Media, and Travel.
Tags: fad and trend.

JCK Grant Program Invests in Industry’s Future

June 1, 2018 | by | No Comments

When is a jewelry trade show more than just rows and booths of diamonds, rubies, Tanzanite and Ammolite? When it is the premiere global showcase of trade shows, known as JCK Las Vegas, running June 1-4 at Mandalay Bay Resort & Casino in Las Vegas. But there is something greater than prestige that elevates JCK above other jewelry trade shows— its grant program. The JCK Industry Fund, established in 1997, was designed to enhance the image of the jewelry industry and to foster development and research of programs that would benefit the businesses and people of this industry. To date,
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Categories: Branding, Jewelry, Marketing, Social Media, and Travel.
Tags: awards, development, grants, JCK, and research.

Interactive Discussions Priceless at JCK Jewelry Event

May 31, 2018 | by | No Comments

First-time attendees of the upcoming JCK Las Vegas jewelry trade show (June 1-4) should be suitably impressed as they walk about the diverse & dynamic jewelry booths at the Mandalay Bay Resort & Casino. We were, when first attending a few years back. But, FYI, not only is it a vibrant showcase of gemstones and designs, it also offers the tremendous opportunity for peer-to-peer interactive discussions and learning opportunities. In fact, JCK Las Vegas’ 2018 event schedule boasts over 70 events, from networking to education, including the JCK Talks series. It is an added perk to have access to these
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Categories: Advertising, Branding, Jewelry, Marketing, and Social Media.
Tags: competition, gem, gemstone, interactive discussions, JCK Las Vegas, jewelry, marketing, peer-to-peer, and social media.