Archives for Marketing

Social Media Up Globally by 13%— Are You on Board?

Imagine being in a “meet & greet” gathering where you could interact with every former, current and potential customer in the world — one at a time! That is the internet. More than 4 billion people are there. When a prospective customer asks us why he or she should be using social media to reach people on the internet, the answer is, because that’s where customers are searching for you! Buzz Bear Media, though based in beautiful Vancouver, has a global presence, providing marketing, advertising and branding to a number of high-end businesses. As such, we found the following data
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Categories: Advertising, Branding, Jewelry, Marketing, and Social Media.

Dad, Words Aren’t Enough on Father’s Day

Whether you call him mon père, my dad, my father or mi papa, it all means the same. This Sunday June 17th, the world takes a day to do something in unison. We celebrate Father’s Day. From ties to tech toys, part of that celebration for dear old dad involves the tradition of gift giving. According to a recent study by the National Retail Federation and Prosper Insights & Analytics, Father’s Day spending is expected to hit a near-record $15.3 billion this year: 39.4% will shop at Department Stores 33.8% will shop online 25.2% will shop at a Discount store
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Categories: Jewelry and Marketing.

Trend or Fad, There is Value in the Difference

The Markle Sparkle effect has hit the yellow gold jewelry market. But is it a lasting trend or passing fad to align marketing around? Meghan Markle, former actress, current Duchess of Sussex, newly wed to Prince Harry, Duke of Sussex, has shown a decided public interest in yellow gold. In fact, the couple told the BBC in November that because yellow gold was her favorite, her engagement ring would be set in that metal. And the world responded. David Borochov, of New York-based R&R Jewelers has been quoted (in a Reuters article posted by CNBC) as saying that around that
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Categories: Advertising, Branding, Jewelry, Marketing, Social Media, and Travel.

157 New Emojis to be Released June 5th

Nestled between written content and video in the social media universe, exists a strange group of figures called emojis.  These are small digital images used to express an idea or communicate a message playfully (or sarcastically) without using words. You’ve seen them. Happy face. Sad face. Today, 157 new emojis join the existing universe that you can already find on your computer and cell phone. While you may not use many — if any — in your business correspondence or ads, emojis can be a nice touch for social media contact with customers, such as with Twitter and Facebook posts.
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Categories: Advertising, Branding, Marketing, and Social Media.

JCK Grant Program Invests in Industry’s Future

When is a jewelry trade show more than just rows and booths of diamonds, rubies, Tanzanite and Ammolite? When it is the premiere global showcase of trade shows, known as JCK Las Vegas, running June 1-4 at Mandalay Bay Resort & Casino in Las Vegas. But there is something greater than prestige that elevates JCK above other jewelry trade shows— its grant program. The JCK Industry Fund, established in 1997, was designed to enhance the image of the jewelry industry and to foster development and research of programs that would benefit the businesses and people of this industry. To date,
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Categories: Branding, Jewelry, Marketing, Social Media, and Travel.

Interactive Discussions Priceless at JCK Jewelry Event

First-time attendees of the upcoming JCK Las Vegas jewelry trade show (June 1-4) should be suitably impressed as they walk about the diverse & dynamic jewelry booths at the Mandalay Bay Resort & Casino. We were, when first attending a few years back. But, FYI, not only is it a vibrant showcase of gemstones and designs, it also offers the tremendous opportunity for peer-to-peer interactive discussions and learning opportunities. In fact, JCK Las Vegas’ 2018 event schedule boasts over 70 events, from networking to education, including the JCK Talks series. It is an added perk to have access to these
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Categories: Advertising, Branding, Jewelry, Marketing, and Social Media.

Business History News for Week of May 28th – June 1st

In business you build upon past successes as well as innovation. Here is a look at this week in history and what achievements promoted business growth then.   May 28th   opening of Great Western Railway from Goderich to Fort Erie, Ontario, 1858 discovery by Albert Rogers of the (Rogers) pass which gave the Canadian Pacific Railway a viable route through the Selkirk Mountains in British Columbia, 1881 launch of Canada’s first commercial electric railway in Windsor, 1886 presentation of On with the Show, first all-color talking movie in New York, 1929 founding of Volkswagen Motors, 1937 presentation of Melody,
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Categories: Business History, Marketing, and Social Media.

Airport Checkpoints— How to Make Your Moves

Meeting the marketing needs of our global clientele, at any given time a Buzz Bear Media team member might be headed for a flight out of town. And that could involve standing at long lines at airport checkpoints. The same might apply to you and your company. It is the accepted cost of doing business in the 21st century. Balancing security against efficiency to keep travelers moving safely through those airport checkpoints has recently been under discussion in Washington DC. Over 240 million travelers are expected to be screened between Memorial Day and Labor Day. Will you be one of
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Categories: Marketing and Travel.

Confidential Mode Emails Are Here, For a “Limited Time”

Buzz Bear Media provides marketing & branding services to medium & large size premium clients on a global scale and as such we deal on occasion with confidential information. Shipping manifests. Price quotes. Fashion show and jewelry show exhibit lists. We understand and respect the needs of our high-end clients that such data should not reside in either of our email folders indefinitely. Sadly, this has required manual deletions as there is no specific date self-destruct option on a sent email (unless your client is Ethan Hunt with the IMF). That is until now. Gmail has rolled out a new
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Categories: Marketing and Social Media.

Burger King Grills Customers on Ingredients

Taking it to the extreme, Burger King recently decided to let its customers revive a slogan eliminated four years ago from the brand and “have it your way.” Well not exactly revive the slogan but in Spain, Burger King’s Instagram fans were grilled on what the ideal Whopper would be like for them. Interesting marketing move to use Instagram, not traditional newspapers or broadcast media. In 2014, BK dropped the 40-year slogan “Have It Your Way” because it was overly focused “only on the purchase — the ability to customize a burger.” The switch to “Be Your Way” was to better
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Categories: Advertising, Branding, Marketing, and Social Media.