Archives for Travel

Trend or Fad, There is Value in the Difference

The Markle Sparkle effect has hit the yellow gold jewelry market. But is it a lasting trend or passing fad to align marketing around? Meghan Markle, former actress, current Duchess of Sussex, newly wed to Prince Harry, Duke of Sussex, has shown a decided public interest in yellow gold. In fact, the couple told the BBC in November that because yellow gold was her favorite, her engagement ring would be set in that metal. And the world responded. David Borochov, of New York-based R&R Jewelers has been quoted (in a Reuters article posted by CNBC) as saying that around that
Read More

Categories: Advertising, Branding, Jewelry, Marketing, Social Media, and Travel.

JCK Grant Program Invests in Industry’s Future

When is a jewelry trade show more than just rows and booths of diamonds, rubies, Tanzanite and Ammolite? When it is the premiere global showcase of trade shows, known as JCK Las Vegas, running June 1-4 at Mandalay Bay Resort & Casino in Las Vegas. But there is something greater than prestige that elevates JCK above other jewelry trade shows— its grant program. The JCK Industry Fund, established in 1997, was designed to enhance the image of the jewelry industry and to foster development and research of programs that would benefit the businesses and people of this industry. To date,
Read More

Categories: Branding, Jewelry, Marketing, Social Media, and Travel.

Airport Checkpoints— How to Make Your Moves

Meeting the marketing needs of our global clientele, at any given time a Buzz Bear Media team member might be headed for a flight out of town. And that could involve standing at long lines at airport checkpoints. The same might apply to you and your company. It is the accepted cost of doing business in the 21st century. Balancing security against efficiency to keep travelers moving safely through those airport checkpoints has recently been under discussion in Washington DC. Over 240 million travelers are expected to be screened between Memorial Day and Labor Day. Will you be one of
Read More

Categories: Marketing and Travel.