Taking it to the extreme, Burger King recently decided to let its customers revive a slogan eliminated four years ago from the brand and “have it your way.” Well not exactly revive the slogan but in Spain, Burger King’s Instagram fans were grilled on what the ideal Whopper would be like for them. Interesting marketing move to use Instagram, not traditional newspapers or broadcast media. In 2014, BK dropped the 40-year slogan “Have It Your Way” because it was overly focused “only on the purchase — the ability to customize a burger.” The switch to “Be Your Way” was to better
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Burger King Grills Customers on Ingredients
Advertising, Branding, Marketing, and Social Media.
brand ambassador, Burger King, customers, and Instagram.
brand ambassador, Burger King, customers, and Instagram.