Archives for customers

Social Media Up Globally by 13%— Are You on Board?

Imagine being in a “meet & greet” gathering where you could interact with every former, current and potential customer in the world — one at a time! That is the internet. More than 4 billion people are there. When a prospective customer asks us why he or she should be using social media to reach people on the internet, the answer is, because that’s where customers are searching for you! Buzz Bear Media, though based in beautiful Vancouver, has a global presence, providing marketing, advertising and branding to a number of high-end businesses. As such, we found the following data
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Categories: Advertising, Branding, Jewelry, Marketing, and Social Media.

Business History for the Week of June 11

Mechanical energy fuels inventions. Mental energy fuels the ideas behind the inventions. And all come together to move society forward in seamless synchronicity. These are some events of significance in business history this week. June 11, 1895 Fill it up! Charles E. Duryea receives the first U.S. patent granted to an American inventor for a gasoline-driven automobile. June 12, 1987 “Mr. Gorbachev, tear down this wall.” President Ronald Reagan boldly urges unification for West & East Germany to Mikhail Gorbachev, General Secretary of the Central Committee of the Communist Party of the Soviet Union. When the Berlin Wall did finally
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Categories: Business History.

157 New Emojis to be Released June 5th

Nestled between written content and video in the social media universe, exists a strange group of figures called emojis.  These are small digital images used to express an idea or communicate a message playfully (or sarcastically) without using words. You’ve seen them. Happy face. Sad face. Today, 157 new emojis join the existing universe that you can already find on your computer and cell phone. While you may not use many — if any — in your business correspondence or ads, emojis can be a nice touch for social media contact with customers, such as with Twitter and Facebook posts.
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Categories: Advertising, Branding, Marketing, and Social Media.

Business History for the Week of June 4-8

Business history is filled with inventions, start-ups, and entrepreneurs. We like to start Monday with a little motivation fueled by the past as we look to the week ahead. June 4, 1896 – Henry Ford unveiled the “Quadricycle,” the first automobile he ever designed or drove. It had two driving speeds, no brakes, very basic steering ability— and a doorbell button as a horn. At top speed of 20 miles per hour, Ford raced into business history! June 5, 1947 – U.S. Secretary of State George C. Marshall outlines “The Marshall Plan,” a program intended to assist European nations, including
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Categories: Advertising, Branding, and Business History.

Business History News for Week of May 28th – June 1st

In business you build upon past successes as well as innovation. Here is a look at this week in history and what achievements promoted business growth then.   May 28th   opening of Great Western Railway from Goderich to Fort Erie, Ontario, 1858 discovery by Albert Rogers of the (Rogers) pass which gave the Canadian Pacific Railway a viable route through the Selkirk Mountains in British Columbia, 1881 launch of Canada’s first commercial electric railway in Windsor, 1886 presentation of On with the Show, first all-color talking movie in New York, 1929 founding of Volkswagen Motors, 1937 presentation of Melody,
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Categories: Business History, Marketing, and Social Media.

Burger King Grills Customers on Ingredients

Taking it to the extreme, Burger King recently decided to let its customers revive a slogan eliminated four years ago from the brand and “have it your way.” Well not exactly revive the slogan but in Spain, Burger King’s Instagram fans were grilled on what the ideal Whopper would be like for them. Interesting marketing move to use Instagram, not traditional newspapers or broadcast media. In 2014, BK dropped the 40-year slogan “Have It Your Way” because it was overly focused “only on the purchase — the ability to customize a burger.” The switch to “Be Your Way” was to better
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Categories: Advertising, Branding, Marketing, and Social Media.

Business History for the week of May 21-27

Every day, the US Federal Aviation Administration’s Air Traffic Organization (ATO) provides service to more than 42,000 flights and 2.5 million airline passengers across more than 29 million square miles of airspace. That includes those of us in the air for our Marketing and Social Media agencies. Where would business history be without the airplane? Where would we be without the Wright Brothers, who this week back on May 22, 1906 received the first airplane patent in the U.S. for their “new and useful improvements in Flying Machines.” Some other events we at Buzz Bear Media found in business history that
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Categories: Business History.