Archives for Instagram

157 New Emojis to be Released June 5th

June 6, 2018 | by | No Comments

Nestled between written content and video in the social media universe, exists a strange group of figures called emojis.  These are small digital images used to express an idea or communicate a message playfully (or sarcastically) without using words. You’ve seen them. Happy face. Sad face. Today, 157 new emojis join the existing universe that you can already find on your computer and cell phone. While you may not use many — if any — in your business correspondence or ads, emojis can be a nice touch for social media contact with customers, such as with Twitter and Facebook posts.
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Categories: Advertising, Branding, Marketing, and Social Media.
Tags: customers, development, email, emoji, emojis, Facebook, Instagram, social media, and Twitter.

Burger King Grills Customers on Ingredients

May 23, 2018 | by | No Comments

Taking it to the extreme, Burger King recently decided to let its customers revive a slogan eliminated four years ago from the brand and “have it your way.” Well not exactly revive the slogan but in Spain, Burger King’s Instagram fans were grilled on what the ideal Whopper would be like for them. Interesting marketing move to use Instagram, not traditional newspapers or broadcast media. In 2014, BK dropped the 40-year slogan “Have It Your Way” because it was overly focused “only on the purchase — the ability to customize a burger.” The switch to “Be Your Way” was to better
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Categories: Advertising, Branding, Marketing, and Social Media.
Tags: brand ambassador, Burger King, customers, and Instagram.