Monthly Archives June 2018

Five Gemstones to Buy IF Money Were No Object

Let’s take a flight of fancy. Put aside the corporate business world, social media and the rest of our day-to-day distractions. If money was no object, what single piece of gemstone jewelry would you purchase? And when we say “no object” we aren’t speaking of salaries of regular CEOs or CFOs, movie stars, sports stars or politicians. Go right to the top of the Forbes list of the Top 20 billionaires: Jeff Bezos, Bill Gates and Warren Buffett. That level of “no object.” Granted, gemstone prices can fluctuate. An item can go to auction for $1 million and have its
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Categories: blog.

Social Media Up Globally by 13%— Are You on Board?

Imagine being in a “meet & greet” gathering where you could interact with every former, current and potential customer in the world — one at a time! That is the internet. More than 4 billion people are there. When a prospective customer asks us why he or she should be using social media to reach people on the internet, the answer is, because that’s where customers are searching for you! Buzz Bear Media, though based in beautiful Vancouver, has a global presence, providing marketing, advertising and branding to a number of high-end businesses. As such, we found the following data
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Categories: Advertising, Branding, Jewelry, Marketing, and Social Media.

Dad, Words Aren’t Enough on Father’s Day

Whether you call him mon père, my dad, my father or mi papa, it all means the same. This Sunday June 17th, the world takes a day to do something in unison. We celebrate Father’s Day. From ties to tech toys, part of that celebration for dear old dad involves the tradition of gift giving. According to a recent study by the National Retail Federation and Prosper Insights & Analytics, Father’s Day spending is expected to hit a near-record $15.3 billion this year: 39.4% will shop at Department Stores 33.8% will shop online 25.2% will shop at a Discount store
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Categories: Jewelry and Marketing.

Business History for the Week of June 11

Mechanical energy fuels inventions. Mental energy fuels the ideas behind the inventions. And all come together to move society forward in seamless synchronicity. These are some events of significance in business history this week. June 11, 1895 Fill it up! Charles E. Duryea receives the first U.S. patent granted to an American inventor for a gasoline-driven automobile. June 12, 1987 “Mr. Gorbachev, tear down this wall.” President Ronald Reagan boldly urges unification for West & East Germany to Mikhail Gorbachev, General Secretary of the Central Committee of the Communist Party of the Soviet Union. When the Berlin Wall did finally
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Categories: Business History.

Trend or Fad, There is Value in the Difference

The Markle Sparkle effect has hit the yellow gold jewelry market. But is it a lasting trend or passing fad to align marketing around? Meghan Markle, former actress, current Duchess of Sussex, newly wed to Prince Harry, Duke of Sussex, has shown a decided public interest in yellow gold. In fact, the couple told the BBC in November that because yellow gold was her favorite, her engagement ring would be set in that metal. And the world responded. David Borochov, of New York-based R&R Jewelers has been quoted (in a Reuters article posted by CNBC) as saying that around that
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Categories: Advertising, Branding, Jewelry, Marketing, Social Media, and Travel.

157 New Emojis to be Released June 5th

Nestled between written content and video in the social media universe, exists a strange group of figures called emojis.  These are small digital images used to express an idea or communicate a message playfully (or sarcastically) without using words. You’ve seen them. Happy face. Sad face. Today, 157 new emojis join the existing universe that you can already find on your computer and cell phone. While you may not use many — if any — in your business correspondence or ads, emojis can be a nice touch for social media contact with customers, such as with Twitter and Facebook posts.
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Categories: Advertising, Branding, Marketing, and Social Media.

Business History for the Week of June 4-8

Business history is filled with inventions, start-ups, and entrepreneurs. We like to start Monday with a little motivation fueled by the past as we look to the week ahead. June 4, 1896 – Henry Ford unveiled the “Quadricycle,” the first automobile he ever designed or drove. It had two driving speeds, no brakes, very basic steering ability— and a doorbell button as a horn. At top speed of 20 miles per hour, Ford raced into business history! June 5, 1947 – U.S. Secretary of State George C. Marshall outlines “The Marshall Plan,” a program intended to assist European nations, including
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Categories: Advertising, Branding, and Business History.

JCK Grant Program Invests in Industry’s Future

When is a jewelry trade show more than just rows and booths of diamonds, rubies, Tanzanite and Ammolite? When it is the premiere global showcase of trade shows, known as JCK Las Vegas, running June 1-4 at Mandalay Bay Resort & Casino in Las Vegas. But there is something greater than prestige that elevates JCK above other jewelry trade shows— its grant program. The JCK Industry Fund, established in 1997, was designed to enhance the image of the jewelry industry and to foster development and research of programs that would benefit the businesses and people of this industry. To date,
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Categories: Branding, Jewelry, Marketing, Social Media, and Travel.