Five Gemstones to Buy IF Money Were No Object

Let’s take a flight of fancy. Put aside the corporate business world, social media and the rest of our day-to-day distractions. If money was no object, what single piece of gemstone jewelry would you purchase? And when we say “no object” we aren’t speaking of salaries of regular CEOs or CFOs, movie stars, sports stars or politicians. Go right to the top of the Forbes list of the Top 20 billionaires: Jeff Bezos, Bill Gates and Warren Buffett. That level of “no object.”

Granted, gemstone prices can fluctuate. An item can go to auction for $1 million and have its “value” doubled if the winning bid is $2 million. But, what is at the high end of high-end jewelry? (Please note difference as some gemstones carry a listed estimated value versus an actual selling price.)

Diamond

Pink diamondThe record for the most expensive diamond (of any color) to be sold was set at Sotheby’s in Hong Kong last year. The CTF Pink, a 59.60-carat pink diamond was sold for $71.2 million.

The current record for the world’s most expensive D-Flawless diamond is held by the De Grisogono necklace. It is a 164.4a-carat emerald cut stone that sold for $33.7 million in Geneva.

Sapphire

Blue star saphireThe Star of Adam blue sapphire weighs 1404-carats. According to Oilprice.com estimates of the stone’s value range from the $100-$175 million range to as much as $300 million. It receives its name from the bright six-pointed star that appears whenever light is reflected on the stone’s surface.

Emerald

EmeraldThe Guinness Emerald weighs 1759-carat in its un-cut form, It could be worth $17 million, at a valuation of $9,800 per carat. But once it’s been cut, it could sell for much more. In fact, it could be worth more than $500 million, according to Oilprice.com

And if none of those tickle your fancy, Sotheby’s has one more item to present. Sotheby’s reports it has a 102.34-carat D-flawless, Type IIA round brilliant diamond. No price is being given because it is described as “the rarest and most valuable white diamond ever to come market.” It will be sold privately rather than auctioned off.

Like we said, if money were no object: we can but dream.

In the meantime, if you are looking for affordable luxury, Buzz Bear Media services several high-end clients with a diverse portfolio of gemstones to satisfy your jewelry needs. Explore our client list or contact us directly.

Social Media Up Globally by 13%— Are You on Board?

Imagine being in a “meet & greet” gathering where you could interact with every former, current and potential customer in the world — one at a time! That is the internet. More than 4 billion people are there. When a prospective customer asks us why he or she should be using social media to reach people on the internet, the answer is, because that’s where customers are searching for you!

Buzz Bear Media, though based in beautiful Vancouver, has a global presence, providing marketing, advertising and branding to a number of high-end businesses.

As such, we found the following data from new 2018 Global Digital suite of reports from We Are Social and Hootsuite quite interesting:

  • The global number of people using social media has grown by 13% in the past 12 months, with Central and Southern Asia regions recording the fastest gains (up 90% and 33% respectively).
  • Saudi Arabia has posted the fastest individual country growth rate across the 40 focus economies of the study at 32%, with India just behind at 31% annual growth in social media users.

The world has become a smaller place. That means your target market has grown beyond the reach of traditional media such as newspapers and local (or even national) broadcast advertising. This is not just our opinion. Simon Kemp, founder of Kepios, a marketing strategy consultancy, as well as the Global Consultant for We Are Social, opens that 2018 Global Digital survey with this message:

“With 4 billion people now online, we’re already seeing new digital behaviours emerge. Keyboards will be replaced by voice commands and cameras. Visual content will dominate social and messaging, and new technologies will offer richer digital experiences for people everywhere. To keep up, brands need to rethink their strategies, build new capabilities, and quickly adapt.”

That adaptation includes the realization that as a busy business owner, CEO, CFO, or stakeholder, you can’t devote the time to mount well researched, well organized social media campaigns to take advantage of these emerging technologies. But you can’t hide your head in the sand either; if you aren’t interacting with these customers, your competition surely is.

We are here to help you put the bite in your social media

In-house home-based marketing teams are a viable option for a local presence. But for the massive potential to spread your message across continents and untapped customer bases, you will need the expertise of a social media agency. An agency such as Buzz Bear Media. Our client list includes Top Tanzanite, a gemstone mined only in Tanzania, La Capitale Insurance & Financial Services in Quebec, Effy Jewelry in New York, and Analucia Beltran of Peru (and the world), among others.

We have an international team assembled of tech, graphic, content, and marketing savvy professionals poised to deliver your message to markets you once could only have dreamed of reaching. Now you can.

Almost 1 million people started using social media for the first time every day in 2017 — that’s equivalent to more than 11 new users every second.

The internet and your future customers await you. 2018 is your year.

Dad, Words Aren’t Enough on Father’s Day

Whether you call him mon père, my dad, my father or mi papa, it all means the same. This Sunday June 17th, the world takes a day to do something in unison. We celebrate Father’s Day.

From ties to tech toys, part of that celebration for dear old dad involves the tradition of gift giving.

According to a recent study by the National Retail Federation and Prosper Insights & Analytics, Father’s Day spending is expected to hit a near-record $15.3 billion this year:

  • 39.4% will shop at Department Stores
  • 33.8% will shop online
  • 25.2% will shop at a Discount store
  • 23.6% will shop at a Specialty Store

But this year you don’t want to be average, do you? Perhaps this is the year you show a very special appreciation.

Thank Dad for teaching you to ride a bicycle, to avoid the pitfalls of credit card offers with hidden fees, to effortlessly downwind catamaran sail, to check that all wall sockets work in your first apartment, being there for you when your first car broke down or romantic relationship fell apart. And taking you out to dinner when you earned your first promotion at work.

Whether you shop at a local specialty store or globally online, we know you will want to find the perfect gift to really show dad that he is loved and appreciated. May we suggest jewelry that is both functional, fun and fitting, based on the inventory of our premium, but affordable jewelry-themed accounts.

 

Tanzanite

2ct Oval Tanzanite Gent’s Ring With .22ctw Diamonds in 14k White Gold will take your dad’s dressing style to a new level. Tanzanite is a rare blue gem and is considered a dynamic alternative to blue sapphire due to its ability to show colors when viewed from different directions.

This precious gemstone is mined commercially at only one location in the world, Tanzania, and is a gift that emanates strength and uniqueness to the man that has always been there for you.

 

Ammolite

Consider a 925 Sterling Silver Rectangle Isaac Tie Bar by Korite Ammolite. There has been a revitalized interest in the more classic gentlemen’s clothing styles and what better compliment than with this impeccable accessory. A tie bar is a small detail that can have a big impact on dad’s look. (Here are tips on how to wear properly)

Ammolite by Korite is a rare, gem-quality, iridescent material. Not only does it have a wide range of dazzling colors and patterns, it is cut from the fossilized shells of extinct ammonites (ancient sea creatures) found only in the Bearpaw Formation in Alberta, Canada. Talk about giving dad a one-of-a-kind gift.

 

Elements by Korite

The Julian Sterling Silver Round Elements Cufflinks by Korite Ammolite. A true gentleman’s accessory that says class and style: cufflinks. These stylish accoutrements complete a stylish look for Dad. There are eight basic styles and then variations within. (Here is more information on cufflinks)

A modern interpretation of mosaic jewelry, the Korite Ammolite Elements Collection is intricately designed with the incredible natural artistry of rare and precious Ammolite gemstones.

Mixing high-end styling with traditional fashion, you can give a gift and send a message on Father’s Day: Thanks, Dad!

Business History for the Week of June 11

Mechanical energy fuels inventions. Mental energy fuels the ideas behind the inventions. And all come together to move society forward in seamless synchronicity. These are some events of significance in business history this week.

June 11, 1895 Fill it up! Charles E. Duryea receives the first U.S. patent granted to an American inventor for a gasoline-driven automobile.

June 12, 1987 “Mr. Gorbachev, tear down this wall.” President Ronald Reagan boldly urges unification for West & East Germany to Mikhail Gorbachev, General Secretary of the Central Committee of the Communist Party of the Soviet Union. When the Berlin Wall did finally fall Nov, 9, 1989 business and commerce poured forth.

June 13, 1777 With a little help from our friends. The Marquis de Lafayette arrives in the American colonies to help in the rebellion against Britain. Assistance that helped turn the tide and gave birth to a nation of inventors and who helped drive the progress of industry.

June 14, 1822 That didn’t compute. Charles Babbage unveils his design for a machine called the Difference Engine, which is the first example of a mechanical computing machine. Although Babbage never actually completed it, his design spurred future versions of working mechanical computers.

June 15, 1752 Go fly a kite! Benjamin Franklin took that fateful walk outside with his son to test the relationship between electricity and lightning. That metal objects could be used to draw lightning in order to protect homes from being hit. And as one writer put it that “electric fire”—or electricity—could then be discharged at a later time. Ben did not invent electricity. But he led the way into thinking of it as something to harness and redirect to other uses.

It was a good week for business history back then, Buzz Bear Media hopes you make it a good one for your business and customers this week as well!

Trend or Fad, There is Value in the Difference

The Markle Sparkle effect has hit the yellow gold jewelry market. But is it a lasting trend or passing fad to align marketing around? Meghan Markle, former actress, current Duchess of Sussex, newly wed to Prince Harry, Duke of Sussex, has shown a decided public interest in yellow gold. In fact, the couple told the BBC in November that because yellow gold was her favorite, her engagement ring would be set in that metal.

And the world responded.

David Borochov, of New York-based R&R Jewelers has been quoted (in a Reuters article posted by CNBC) as saying that around that time of Markle’s engagement, “we started seeing more sales of yellow gold and the last couple months its increased more,” leading up to the royal wedding.

In the first quarter of 2018 alone, demands for gold jewelry were at their highest since 2009, according to the World Gold Council.

Many of Buzz Bear Media’s high-end clients are in the premium products industries. You will find the question of trend or fad discussed in fashion, fragrance and jewelry circles quite often. Going all in on a fad could be a costly move in the volatile world of social media, as fads are temporary. Not picking up on a trend early enough could cede valuable marketing ground to a competitor as trends are more permanent in nature.

Difference between trend and fad?

Christie O’Brien writing on the Agilex Fragrances website (The Difference Between Fads vs Trends) presented a cute but also revealing mini infographic (of which you can see in total here ) on the question of fad vs trend.

Among her telling points were:

  • Fads merely exist but never move culture, whereas trends not only have a shelf live, they also evolve over time
  • Fads can usually be found affecting a niche market, whereas trends can be applicable to a wider target market
  • Fads are hit & run, leaving little effect, whereas trends usually exist to solve a problem

Mark Schneider (of markscneuderdesgin.com) developed a simple alliteration: fads fade. “Typically, fads last for a total of one season, but they can also last less than a month. Fads are novelty driven fashion choices. Although engaging in fads can be fun, they are often not worth investing a large amount of money or time.”

Trend or fad examples

Let’s use parachute pants as an example of a fashion fad. Parachute pants became one of the most fashionable items to wear during the 1980’s. Perhaps better known as ‘Hammer pants’ they were made popular by 80’s rapper MC Hammer.

Using both O’Brien and Schneider criteria, parachute pants were a fad because although they were a hot marketing item, they only populated in a single segment of an industry and did not cross over into others. They failed to become an accepted element of overall youth culture or other music genres.

On the other hand, consider portable media players and multi-purpose pocket computers like the Apple iPod which came out in 2001. These devices not only crossed over from music into other worlds such as fashion but also served to move the evolution of wireless communications.

Where does this leave the Markle Sparkle effect in relation to your business? Should you produce more jewelry in yellow gold? Or offer more clothing designs and patterns that blend well with yellow gold jewelry? Or create images around fragrances that imply a connection to yellow gold?

When deciding to attach your business marketing to a fad or trend, determine if it will have a lasting impact. Will it sway consumer buying patterns? Will it alter the manner of demands that consumers will have for products and services?

It may be too early to tell with the Markle Sparkle. But, according to the website Cool.com, already “Markle has managed to spike sales in every apparel and accessory category, from handbags to dresses to leggings and more.” That is an interesting show of cross-over strength that both O’Brien & Schneider look to as an element of a trend.

Also keep in mind that “Royals” assuming the role of style icon is not an unheard-of concept.

By using the best cutting-edge technology, Buzz Bear Media has established a distinguished record of successfully servicing a diverse set of global clients. We begin with a thorough understanding of each business, how it works, where it is and where it needs to go. Then, our award-winning marketing, branding and research team members will assist you in evaluating fads and trends as to whether they should influence your business decisions. Our goal is to bring your vision to life and take your business to the next level.

(Photo linked to referenced Reuters/CNBC article: Max Mumby | Indigo | Getty Images “Meghan Markle attends an Anzac Day Service of Commemoration and Thanksgiving at Westminster Abbey on April 25, 2018 in London, England.”)

157 New Emojis to be Released June 5th

Nestled between written content and video in the social media universe, exists a strange group of figures called emojis.  These are small digital images used to express an idea or communicate a message playfully (or sarcastically) without using words. You’ve seen them. Happy face. Sad face. Today, 157 new emojis join the existing universe that you can already find on your computer and cell phone.

While you may not use many — if any — in your business correspondence or ads, emojis can be a nice touch for social media contact with customers, such as with Twitter and Facebook posts. And most certainly used by customers, irate or ecstatic, contacting you through email or Messenger or any social media platforms. It is to your advantage to know what mood customers are trying to express through their use of emojis.

Fair warning, not all emojis will appear at once, or even uniformly on various media. Operating systems for mobile such as Android & iOS usually delay integration until after release date. Same applies to social media platforms such as Twitter & Facebook. Most likely these systems and platforms will all be on board by the end of the year.

What Are Among the New Emojis?

  • Joining the animal jungle are: badger, lobster, microbe, mosquitoe, hippo, kangaroo and raccoon.
  • Found on the food list are: bagel, cupcake, hot dog and lettuce.
  • Populating the people parade include: superhero, supervillain, male & female genie, and red haired (ginger haired) options.
  • Odds and ends include: magnet, shopping cart, fire extinguisher, DNA string, and a roll of bathroom tissue.

For the full list by scrolling format, as well as a cute little video, check out the Emojipedia (yes, why did you not think there was such a thing?) website.

While these visual shortcuts can be taken lightly, emojis represent an accepted form of communication in the 21st century digital marketing landscape that every B2B and B2C business should respect. Let the Buzz Bear Media team assist you with understanding the language your customers are speaking.

Business History for the Week of June 4-8

  1. Business history is filled with inventions, start-ups, and entrepreneurs. We like to start Monday with a little motivation fueled by the past as we look to the week ahead.
  • June 4, 1896 – Henry Ford unveiled the “Quadricycle,” the first automobile he ever designed or drove. It had two driving speeds, no brakes, very basic steering ability— and a doorbell button as a horn. At top speed of 20 miles per hour, Ford raced into business history!
  • June 5, 1947 – U.S. Secretary of State George C. Marshall outlines “The Marshall Plan,” a program intended to assist European nations, including former enemies, to rebuild their economies.
  • June 6, 1930 – Frozen foods are sold commercially for the first time. The grocery business would never be the same.
  • June 7, 1914 – The first vessel passes through the Panama Canal reducing the time & expense of global shipping.
  • June 8, 1887 – Herman Hollerith patents his punch card calculator. It was soon put to good use processing the large amount of data collected during the U.S. census of 1890/1891. Because of his invention, he is now considered to be one of the “grandfathers” of IBM.

It was a good week for business history back then, Buzz Bear Media hopes you make it a good one for your business and customers this week as well!

JCK Grant Program Invests in Industry’s Future

When is a jewelry trade show more than just rows and booths of diamonds, rubies, Tanzanite and Ammolite? When it is the premiere global showcase of trade shows, known as JCK Las Vegas, running June 1-4 at Mandalay Bay Resort & Casino in Las Vegas. But there is something greater than prestige that elevates JCK above other jewelry trade shows— its grant program.

The JCK Industry Fund, established in 1997, was designed to enhance the image of the jewelry industry and to foster development and research of programs that would benefit the businesses and people of this industry. To date, the JCK Industry Fund has generated over $6 million in grant program awards.

According to JCK online, the recipients for 2018 will receive a total of $240,000 to support the following marketing and educational programs:

  • Diamond Empowerment Fund (DEF), whose “Diamonds Do Good” positive messaging campaign continues to build consumer confidence, reaching over 3 million millennials to-date
  • Jewelers of America (JA), whose research supports a jewelry marketing campaign, seeks funding from the broader industry to launch in the future
  • Jewelers Security Alliance (JSA), in support of Cybercrime Prevention Training and Information for the diamond, jewelry, and watch industry
  • Jewelers Vigilance Committee (JVC) in support of its new Lab-Grown Diamond Legal Education program and its continuing Industry Protection Program related to legal matters arising from the Patriots Act, Bank Secrecy Act, etc.
  • Women’s Jewelry Association (WJA) in support of educational resources and professional development opportunities for its Gender Equality Project

As we all try to connect traditional brick & mortar stores with the digital world, these are all worthy projects that can make a profound impact on addressing the needs of an ever-evolving jewelry industry. Buzz Bear Media is proud to congratulate these grant program awardees on their achievement and look forward to their successes.