Archives for Advertising

Social Media Up Globally by 13%— Are You on Board?

June 13, 2018 | by | No Comments

Imagine being in a “meet & greet” gathering where you could interact with every former, current and potential customer in the world — one at a time! That is the internet. More than 4 billion people are there. When a prospective customer asks us why he or she should be using social media to reach people on the internet, the answer is, because that’s where customers are searching for you! Buzz Bear Media, though based in beautiful Vancouver, has a global presence, providing marketing, advertising and branding to a number of high-end businesses. As such, we found the following data
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Categories: Advertising, Branding, Jewelry, Marketing, and Social Media.
Tags: business, clients, competition, and customers.

Trend or Fad, There is Value in the Difference

June 7, 2018 | by | No Comments

The Markle Sparkle effect has hit the yellow gold jewelry market. But is it a lasting trend or passing fad to align marketing around? Meghan Markle, former actress, current Duchess of Sussex, newly wed to Prince Harry, Duke of Sussex, has shown a decided public interest in yellow gold. In fact, the couple told the BBC in November that because yellow gold was her favorite, her engagement ring would be set in that metal. And the world responded. David Borochov, of New York-based R&R Jewelers has been quoted (in a Reuters article posted by CNBC) as saying that around that
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Categories: Advertising, Branding, Jewelry, Marketing, Social Media, and Travel.
Tags: fad and trend.

157 New Emojis to be Released June 5th

June 6, 2018 | by | No Comments

Nestled between written content and video in the social media universe, exists a strange group of figures called emojis.  These are small digital images used to express an idea or communicate a message playfully (or sarcastically) without using words. You’ve seen them. Happy face. Sad face. Today, 157 new emojis join the existing universe that you can already find on your computer and cell phone. While you may not use many — if any — in your business correspondence or ads, emojis can be a nice touch for social media contact with customers, such as with Twitter and Facebook posts.
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Categories: Advertising, Branding, Marketing, and Social Media.
Tags: customers, development, email, emoji, emojis, Facebook, Instagram, social media, and Twitter.

Business History for the Week of June 4-8

June 5, 2018 | by | No Comments

Business history is filled with inventions, start-ups, and entrepreneurs. We like to start Monday with a little motivation fueled by the past as we look to the week ahead. June 4, 1896 – Henry Ford unveiled the “Quadricycle,” the first automobile he ever designed or drove. It had two driving speeds, no brakes, very basic steering ability— and a doorbell button as a horn. At top speed of 20 miles per hour, Ford raced into business history! June 5, 1947 – U.S. Secretary of State George C. Marshall outlines “The Marshall Plan,” a program intended to assist European nations, including
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Categories: Advertising, Branding, and Business History.
Tags: business, customers, and history.

Interactive Discussions Priceless at JCK Jewelry Event

May 31, 2018 | by | No Comments

First-time attendees of the upcoming JCK Las Vegas jewelry trade show (June 1-4) should be suitably impressed as they walk about the diverse & dynamic jewelry booths at the Mandalay Bay Resort & Casino. We were, when first attending a few years back. But, FYI, not only is it a vibrant showcase of gemstones and designs, it also offers the tremendous opportunity for peer-to-peer interactive discussions and learning opportunities. In fact, JCK Las Vegas’ 2018 event schedule boasts over 70 events, from networking to education, including the JCK Talks series. It is an added perk to have access to these
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Categories: Advertising, Branding, Jewelry, Marketing, and Social Media.
Tags: competition, gem, gemstone, interactive discussions, JCK Las Vegas, jewelry, marketing, peer-to-peer, and social media.

Burger King Grills Customers on Ingredients

May 23, 2018 | by | No Comments

Taking it to the extreme, Burger King recently decided to let its customers revive a slogan eliminated four years ago from the brand and “have it your way.” Well not exactly revive the slogan but in Spain, Burger King’s Instagram fans were grilled on what the ideal Whopper would be like for them. Interesting marketing move to use Instagram, not traditional newspapers or broadcast media. In 2014, BK dropped the 40-year slogan “Have It Your Way” because it was overly focused “only on the purchase — the ability to customize a burger.” The switch to “Be Your Way” was to better
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Categories: Advertising, Branding, Marketing, and Social Media.
Tags: brand ambassador, Burger King, customers, and Instagram.